Game Changer MVP selected by Parramatta Eels of Australian National Rugby League to create full slat
New home of the Eels scheduled to open for upcoming season on April 22, 2019
DALLAS – Game Changer MVP today announced a partnership with the Parramatta Eels to deliver its first ever team-wide graphics and entertainment package outside of North America. For the upcoming National Rugby League season, Sydney will welcome a new home for the Eels with the opening of Bankwest Stadium in April 2019. As part of its services, Game Changer MVP will create and implement entertainment and visual elements on display across the brand-new venue, custom tailored to capture the look, feel, heart and soul of the Parramatta Eels.
“Capturing the rich tradition and essence of the Eels for their new home is something we are honored to deliver for Parramatta and Eels fans,” said Matt Coy, chief operating officer of Game Changer MVP. “With the opening of Bankwest Stadium, we look forward to working with the stadium, Eels and our exclusive partner in Australia, TLA Australia, to deliver fans the best in in-game entertainment.”
Elements created by Game Changer MVP for the Eels and Bankwest Stadium will include:
In-Venue Entertainment & Visual Elements
Full motion graphics packages for look & feel across Bankwest Stadium video and LED ribbon boards
Player introduction & sponsor packages as well as hype reels for team run out, game opens and second half opens across Bankwest Stadium main video and LED ribbon boards
Custom pregame show and halftime introduction show creation
Parramatta Eels’ cheerleader introductions
Fan Entertainment & Engagement
Custom social media content featuring Eels players & celebratory GIFs
Integrated social media elements across in-venue video board for fan engagement
“Flashpoint” app technology for all Eels fans to use their cell phones during the open and other key moments at the stadium with their flashlights and screens flashing in sync
Interactive Games featuring custom designs also tailored to Eels fans
Today’s announcement follows Game Changer MVP’s recent partnership with the 2019 San Antonio Stock Show & Rodeo and continues an eventful start to the 2019 campaign, having also provided services across such events as the 2019 VRBO Citrus Bowl, the 2019 PBR “Unleash The Beast” tour and ESPN’s X Games Aspen this year. Over the course of 2018, Game Changer MVP partnered with several premiere events to provide its in-venue fan entertainment offerings, including the NHL Stanley Cup Playoffs, NBA Playoffs, 2018 MLB All-Star Game, Formula One’s 2018 Mexican Grand Prix, 2018 Australian Football League Grand Final, 2018 Calgary Stampede, 2018 iHeartRadio Jingle Ball Tour and X Games Aspen, Minneapolis and Sydney. More information on Game Changer MVP and the variety of its entertainment solutions can be found at GCMVP.com.
More information on the Parramatta Eels and Bankwest Stadium is available at Parraeels.com.au.
About “Filter Fan Cam” technology
One of Game Changer MVP’s most popular offerings, its “Filter Fan Cam” software capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.
Today’s announcement continues an eventful 2019 for Game Changer MVP. Other premiere events featuring or set to feature its enhanced entertainment offerings this year include the legendary band KISS’s final “End Of The World” tour, the 2019 San Antonio Stock Show & Rodeo, the 2019 VRBO Citrus Bowl, the 2019 PBR “Unleash The Beast” tour and ESPN’s X Games Aspen. Over the course of 2018, Game Changer MVP partnered with several premiere events to provide its in-venue fan entertainment offerings, including the NHL Stanley Cup Playoffs, NBA Playoffs, 2018 MLB All-Star Game, Formula One’s 2018 Mexican Grand Prix, 2018 Australian Football League Grand Final, 2018 Calgary Stampede and X Games Aspen, Minneapolis and Sydney.
About Game Changer MVP
Elevating the game in fan entertainment and engagement, Game Changer MVP is the industry leader in branded sports entertainment, interactive gaming and innovative marketing. Its innovative software is used by over 70 teams, including professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and National Hockey League, as well as NCAA Division I athletics.