2019 “Unleash The Beast” tour for PBR to feature Game Changer MVP’s “Filter Fan Cam” technology all

Season-long partnership follows success with “Filter Fan Cam” at 2018 PBR World Finals

DALLAS – Game Changer MVP today announced a season-long partnership with the Professional Bull Riders (PBR) to feature its innovative “Filter Fan Cam” technology throughout the 2019 “Unleash The Beast” tour. Having already serviced the first three events of the 2019 tour at Madison Square Garden (New York City), Allstate Arena (Chicago) and Gila River Arena (Glendale, Ariz.), the schedule continues this Friday, Jan. 25 at Golden 1 Center (Sacramento, Calif) as all PBR events throughout the year will feature a series of custom filters through the “Filter Fan Cam” technology, tailored specifically to PBR fanbases. Today’s announcement marks the first such season-long partnership for Game Changer MVP.

"After having a chance to showcase the best in fan entertainment at one of the PBR’s biggest stages last year, we are proud to commit to continuing this offering all year-long for the 2019 PBR season,” said Matt Coy, chief operating officer of Game Changer MVP.

Currently included on PBR’s “Unleash The Beast” tour this year are upcoming stops at the following venues, with more information available at pbr.com.

  • Golden 1 Center (Sacramento, Calif.)

  • Chesapeake Energy Arena (Oklahoma City, Okla.)

  • AT&T Stadium (Arlington, Texas)

  • STAPLES Center (Los Angeles, Calif.)

  • Verizon Arena (North Little Rock, Ark.)

  • Infinite Energy Arena (Duluth, Ga.)

  • Sprint Center (Kansas City, Mo.)

  • Tacoma Dome (Tacoma, Wash.)

  • Premier Center (Sioux Falls, S.D.)

  • Rimrock Auto Arena (Billings, Mont.)

  • Schottenstein Center (Columbus, Ohio)

  • Dreamstyle Arena (Albuquerque, N.M.)

  • Frontier Park (Cheyenne, Wyo.)

Following an eventful 2018, today’s announcement kicks off Game Changer MVP’s 2019 season. In addition to the 2018 PBR World Finals, other premiere events featuring Game ChangerMVP’s enhanced entertainment offerings last year included the 2018 iHeartRadio Jingle Ball Tour, the 2018 MLB All-Star Game and Home Run Derby, NHL Stanley Cup Playoffs for the Tampa Bay Lightning and Vegas Golden Knights, NBA Playoffs for the Oklahoma City Thunder, Formula One’s 2018 Mexican Grand Prix, the 2018 Australian Football League Grand Final, the 2018 Calgary Stampede and X Games Aspen, Minneapolis and Sydney. About “Filter Fan Cam” technology One of Game Changer MVP’s most popular offerings, its “Filter Fan Cam” software capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.

About Game Changer MVP Elevating the game in fan entertainment and engagement, Game Changer MVP is the industry leader in branded sports entertainment, interactive gaming and innovative marketing. Its innovative software is used by over 70 teams, including professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and National Hockey League, as well as NCAA Division I athletics.

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