Partnership for Game Changer MVP continues the company’s reach across the sports and entertainment landscape
DALLAS – Marking its first partnership in the music industry, Game Changer MVP today announced that its “Filter Fan Cam” technology will be on display throughout the 2018 iHeartRadio Jingle Ball Tour set to begin Tuesday, Nov. 27 in Dallas. As part of the partnership, fans in attendance at each of the tour’s 12 stops across the nation will enjoy specially-designed custom filters with Game Changer MVP’s “Filter Fan Cam” during intermissions between acts.
“We are thrilled to extend our services further into the entertainment industry with the iHeartRadio Jingle Ball Tour,” said Matt Coy, chief operating officer of Game Changer MVP. “We look forward to working with the tour all across the nation to provide fans with the best in entertainment technology in between the star-studded lineup of acts.”
The 12-city event for the 2018 iHeartRadio Jingle Ball Tour, presented by Capital One, will include shows in Dallas (Nov. 27), Los Angeles (Nov. 30), San Francisco (Dec. 1), Minneapolis (Dec. 3), Boston (Dec. 4), Philadelphia (Dec. 5), New York (Dec. 7), Washington, D.C. (Dec. 10), Chicago (Dec. 12), Atlanta (Dec. 14), Tampa (Dec. 15) and Miami (Dec. 16). Performing artist on the tour will include Cardi B, Shawn Mendes, Camila Cabello, Calvin Harris, The Chainsmokers, G-Eazy, Dua Lipa, Khalid and many more. Additional information on the tour is available at www.iHeartRadio.com/JingleBall.
One of Game Changer MVP’s most popular offerings, its “Filter Fan Cam” software capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.
While today’s announcement marks Game Changer MVP’s first major partnership within the music industry, it continues a strong 2018 campaign for the company. Other premiere events featuring Game Changer MVP’s enhanced entertainment offerings this year have included the 2018 MLB All-Star Game and Home Run Derby, NHL Stanley Cup Playoffs for the Tampa Bay Lightning and Vegas Golden Knights, NBA Playoffs for the Oklahoma City Thunder, Formula One’s 2018 Mexican Grand Prix, the 2018 Australian Football League Grand Final, the 2018 Calgary Stampede, X Games Aspen, Minneapolis and Sydney and the recent 2018 PBR World Finals.
More information on Game Changer MVP can be found at GCMVP.com.
About Game Changer MVP
Elevating the game in fan entertainment and engagement, Game Changer MVP is the industry leader in branded sports entertainment, interactive gaming and innovative marketing. Its innovative software is used by over 70 teams, including professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and National Hockey League, as well as NCAA Division I athletics.