Calgary Stampede 2018 to feature Game Changer MVP’s innovative “Filter Fan Cam”

Technology to provide enhanced entertainment at “The Greatest Outdoor Show on Earth”

CALGARY, Alberta – Game Changer MVP announced today a new partnership with the Calgary Exhibition and Stampede, the annual rodeo and exhibition held over 10 days in Calgary,Alberta. Known as the “Greatest Outdoor Show on Earth,” the event is set to take place July 6-15 this year and will feature Game Changer MVP’s “Filter Fan Cam” technology, providing hundreds of thousands of fans on-site with enhanced and engaging entertainment. The partnership is Game Changer MVP’s second with a premiere rodeo event, also working with the“San Antonio Stock Show & Rodeo” in Texas the past 3 years.

“We look forward to working with the Calgary Stampede and helping with added engagement and entertainment for fans attending the 10-day celebration,” said Matt Coy, executive vice president and general manager of Game Changer MVP. “It is an honor to help play a part with the ‘Greatest Outdoor Show on Earth,’ one of our most exciting events yet to work with.”

The “Filter Fan Cam” software from Game Changer MVP capitalizes on the success of popular social media apps in use today by applying photo filters to live shots of fans during sports and entertainment events. The interactive technology features facial recognition tools designed specifically for video board integration as live cameras capture fan images and integrate the creative filters seamlessly for display with zero delay. Applying the interactive filters to live shots has helped numerous organizations and events take their fans’ experience to a new level of engagement and entertainment.

Game Changer MVP has partnered with numerous premiere events in 2018 alone, including the NBA Playoffs and the NHL Stanley Cup Playoffs and is set to add to its growing list of partners with the very best in sports entertainment. More information on Game Changer MVP can be found at

About Game Changer MVP Elevating the game in fan entertainment and engagement, Game Changer MVP is the industry leader in branded sports entertainment, interactive gaming and innovative marketing. Its innovative software is used by over 70 teams, including professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and National Hockey League, as well as NCAA Division I athletics. More information on Game Changer MVP can be found at

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