San Antonio, TX – 2/8/2018, The San Antonio Stock Show & Rodeo opens their 2018 season today, supported by the innovative marketing and production resources of Game Changer MVP. This world famous rodeo has been named “PRCA Large Indoor Rodeo of the Year” 13 years in a row.

Game Changer MVP is providing support to the rodeo in three key areas; in-show graphic design for production and sponsors, coordination and direction of the live rodeo presentation, and conceptual development and production of multi-platform marketing.

“I’m amazingly impressed with the production quality Game Changer has brought to us,” said Martha Maynard, Chief Marketing Officer, San Antonio Stock Show & Rodeo. “They’ve worked hard to understand the idiosyncrasies of the sport of rodeo and why people come. Their ability to adapt and react quickly to our changing needs and opportunities is unheard of.”

Graphic production for the rodeo includes custom designs for 14 different animated LED displays. Game Changer MVP also coordinates the crew and technical support for all live rodeo events inside the AT&T Center. This year, Game Changer MVP was awarded creative development and production for television, radio and social media marketing.

“The rodeo provides unique opportunities to showcase our company strengths,” said Sean Hopkins, Vice President, Game Changer MVP. “This year we produced over 7,500 custom animations. Coordinating every facet of that process from start to finish is an immense undertaking, but one we’re uniquely qualified to execute. We’re excited to expand our support in 2018 by bringing new ideas and production values to the live rodeo presentation and marketing campaign. The rodeo has been a great partner and very receptive to change. Together we’re taking every aspect of their prestigious event to the next level.”

Game Changer MVP is the industry leader in Branded Sports Entertainment, Interactive Gaming and Innovative Marketing.

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