MAIN BRAND COLORS
GAME CHANGER MVP
BRAND GUIDE
1041A5
GCMVP BLUE
8F98A6
GCMVP GRAY
141416
BG - COLOR
DARK
1B1C1E
BG - ALT DARK
COLOR
141416
COLOR
GRAY
FFFFFF
WHITE
SUB COLORS
(Not used often) Text and call outs
141416
DARK GRAY
20303C
DARK
BLUE
20303C
LIGHT
BLUE
SERVICE COLORS
(Use with each service we provide)
1041A5
SPORTS
VENUES
8F98A6
MEDICAL
BIOTECH
BADA55
DIGITAL
MARKETING
008AFC
CORPARATE
PRESENTATIONS
ALT COLORS
(Not used often) Information highlights and attention items
FD6262
082152
1862F7
MAIN LOGOS
BRAND IMAGE
BACKGROUND IMAGES
ALT
DIGITAL MARKETING IMAGE
ICONS AND CALLOUTS
SPORTS / GC
CORPORATE
DIGITAL MARKETING
MEDICAL
BIOTECH
ALT
LINE - 8F98A6
FONT USAGE
TITALS - ALL CAP
SUB INFO TEXT - UPPER LOWER
Poppins - Regular 400 / Medium 500 / Semi-bold 600
Poppins Extra Light (bold)
Poppins Extra Light (bold off) Seldom used
Poppins Extra Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
About Poppins
Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.
Many of the Latin glyphs (such as the ampersand) are more constructed and rationalist than is typical. The Devanagari design is particularly new, and is the first ever Devanagari typeface with a range of weights in this genre. Just like the Latin, the Devanagari is based on pure geometry, particularly circles.
Each letterform is nearly monolinear, with optical corrections applied to stroke joints where necessary to maintain an even typographic color. The Devanagari base character height and the Latin ascender height are equal; Latin capital letters are shorter than the Devanagari characters, and the Latin x-height is set rather high.